Client: Spirit Airlines
Focus: Brand Update, Web Development
The Spirit brand position is bold and simple - Less Money. More Go. But in reality, customers see the current brand experience as nickel and diming, confusing and frustrating. We set out to create an authentic, full brand experience that finally lives up to the company’s promise. Pay for what you need: On-Demand Travel.
Creative Director: Daniel Montelongo
Designer: Chris Rudloff