Spirit Airlines

Less Money. More Go.


Client: Spirit Airlines

Focus: Brand Update, Web Development

The Spirit brand position is bold and simple - Less Money. More Go. But in reality, customers see the current brand experience as nickel and diming, confusing and frustrating. We set out to create an authentic, full brand experience that finally lives up to the company’s promise. Pay for what you need: On-Demand Travel.

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Creative Director: Daniel Montelongo

Designer: Chris Rudloff